One of the most important pieces of a marketing plan is directly targeting the consumer. The best way to make sure you’re contacting them without any clutter is by sending direct mail from your Syracuse, NY business. Developing and implementing a direct mail marketing campaign can be a thankless job if it’s not done well. Changes in mailing rates and regulations can complicate the process further. Poor design can lead to your hard work going from mailbox to garbage bin without even being read. At Seaboard Graphics, it’s our job to stay up-to-date with current standards and best practices to ensure the success of your direct mailing campaign in Syracuse, NY.

Having the right message and an eye-catching look are key factors in reaching your target audience. You have less than 5 seconds to entice your direct mail recipient to read on and then motivate them to take action.

Seaboard Graphics can help you with all of your direct mail needs offering the following services for direct mail marketing for Syracuse, NY businesses:

–       Lettershop and Mailing
–       Consulting and Design
–       Mailing Lists
–       Database Services
–       Variable Data
–       POP and Kit Assembly
–       Presort and Bulk Mailing

In fact, we feel so confident in our abilities that we’re going to let you in on a few of our tips and tricks to a successful direct mail campaign. Here are 30 direct mail marketing tips to ensure that you get the right message to the right target in the best way possible. Enjoy the insider info! Then, call us at 800.721.1663 or contact us online. We’ll get your message out to your customers fast and efficiently with a professional look of the utmost quality.

30 Tips for Direct Mail Marketing in Syracuse, NY

1. Use short copy to tease the reader to read further or respond; Minimize the use of buzz words
2. Use graphics and color to support the message and text
3. Hire a professional graphic designer and a professional copywriter for your content
4. Make your offer easy to understand and respond to; Give many reasons to buy
5. Consult with a direct-mail specialist; have your direct mail reviewed by an objective third party
6. Include postage-paid return cards or envelopes
7. Make the offer very prominent in the copy; “Free” is a motivating word–use it & highlight it
8. Keep track of target recipients, replies and follow-up
9. State your geographical service area even if its global, national, regional or local
10. Use a “P.S.”, it’s one of the most frequently read parts of the copy
11. Always put a sense of urgency and deadline in your copy
12. Use typestyles that are easy to read, not a mix of them
13. Have a call to action at the beginning, middle and end of your copy
14. Use bullet points and small segments of information
15. Ask plain questions and offer a simple solution
16. Use handwritten notes or comments on your direct-mail piece
17. Test your list and use “Address Correction Requested” to clean your list
18. Mail to vendors as well as target prospects; Put yourself on all mailing lists
19. Outsource things you don’t do best: printing, mail prep, design, etc.
20. Test different copy, headlines and offers
21. Measure results and calculate ROM (Return on Mailing) dollars
22. Code your mailings and tracking phone numbers to test customer conversion
23. Plan and prepare enough mailings for three months at a time
24. Do a co-op mailing with a fusion marketing partner or power partner
25. White space is good–a clean look is professional and easy to read
26. Direct mail postcards are very efficient; usually both sides are looked at
27. Print on the flap of the envelope to increase exposure
28. Put your website address on all mailing pieces
29. Mail with stamps get opened before metered mail; Include pre-stamped reply envelopes
30. Include a business card in your letter