When considering your marketing efforts, signage may appear low on your list of importance. But you may be overlooking a simple, cost-effective and worthwhile tool in increasing awareness of your Syracuse business, club or event.

A sign is your introduction, a handshake of sorts, with those passing by your business, identifying you to existing and potential customers. Just like labels on a product, people often judge a business by how it looks on the sign. For a brick and mortar small business a sign is important as it acts like a beacon to attract attention of potential customers.

If you are a new business, people driving by will be attracted to stop in and try what you have to offer. People who have recently moved to a new area look for local businesses that they can start visiting. Signs can help open that opportunity for you. Many small business owners increase their business considerably just by adding a well-design, visible signage. Many have also gone out of business because they simply were not identified well. Potential customers simply did not even know the businesses existed.

Proper signage in the right location can also help you to gain the upper hand with your competition. Signs or banners are important in a high traffic location as overflow traffic from other places can find your business and make an impromptu decision to use your business or service.

Adding your company or event website address to your sign is a great idea for people who don’t have time to stop, but will visit your online store later. QR codes are also good additions to banners and signage for events. These easily scanned symbols can help drive traffic to your event site and create new opportunities to interact with potential customers or event goers.

Signs don’t need to stand still either! You can brand on the go by using magnets. Magnetic signs on vehicles help to spread your messaging while traveling throughout Syracuse and the surrounding area.

Whether you need signage for your storefront, vehicle, tradeshow or window, you can count on Seaboard Graphics to bring you sharp images and professional results. We offer many options to help your business or organization get recognized:

• Banners and Posters
• Banner Stands and Pull-ups
• Vehicle Wraps
• Menu Boards
• Window Lettering
• Retail and Restaurant Signs
• Stickers, Magnets and Window Clings
• Lawn Signs and Stands
• Tradeshow Signage

Call us at 800-721-1663 or contact us, and we’ll make sure your business never goes unnoticed.